Here’s a bold truth: becoming rich and successful isn’t just about chasing money—it’s about creating value, and one man who embodies this principle is Freedom Jacob Caesar, better known as Cheddar. But here’s where it gets controversial: in a recent viral street interview with The Venture Room, a U.S.-based finance and entrepreneurship platform, Cheddar—born Nana Kwame Bediako—shared insights that challenge conventional wisdom about wealth and investment. And this is the part most people miss: success, according to Cheddar, starts with asking how you can add value to others and society, not just how much you can accumulate for yourself. “Everybody wants to be rich and successful, but first, you need to see how you can add value to people and society. By doing that, you’ll be significantly recognized,” he emphasized. This perspective flips the script on traditional success narratives, inviting us to rethink our priorities.
When asked about his own path to success, Cheddar kept it simple: “Real estate,” he said, calling it “a lucrative business”—though he politely declined to reveal his earnings. But his advice didn’t stop there. Here’s the kicker: Cheddar boldly urged people to “invest in assets, not banks,” suggesting that traditional banking systems might not always be the best place for your money. “Sometimes it’s better than the bank,” he advised, sparking a debate that’s sure to divide opinions. Is he right? Or is this too risky for the average investor? Let’s discuss in the comments.
Cheddar also shed light on strategic investment opportunities across the globe, and this is where it gets even more intriguing. He recommended Africa as the prime destination for industrial investments, citing its abundance of critical minerals and petrochemicals. “If you want to invest in industry, Africa has the most critical minerals and resources for the industrial sector,” he explained. For hospitality ventures? Europe, he says, thanks to its high tourism rates. And for low-income housing? Africa again. His global perspective highlights the importance of tailoring investments to regional strengths—a lesson many overlook.
But here’s the question that’ll keep you thinking: Are we too focused on short-term gains instead of long-term value creation? Cheddar’s insights challenge us to shift our mindset, but they also raise tough questions about risk, opportunity, and what it truly means to succeed. What do you think? Is Cheddar’s approach the key to wealth, or is he oversimplifying a complex issue? Share your thoughts below.
And don’t forget—the GhanaWeb Excellence Awards 2025 is officially here! It’s time to celebrate impact, innovation, and excellence across Ghana. Who deserves to be honored this year? Nominate now and let’s shine a light on those making a difference: Nominate here.
